In any case, the Krugman post it links to makes a valid point. One of the primary priorities of the Obama administration should be reforming the healthcare system. A functional health care system would save lives and bolster the economy. The Surgeon General might well play a roll in shaping and selling needed reforms.
In Sanjay Gupta's highest profile appearance on the overall state of the U.S. health care system, he made an ass of himself trying to discredit a man calling for reform.